Atlas Premium Brands to distribute the official mobile content of Real Madrid in South Africa
Real Madrid C.F. and Atlas Premium Brands (APB) have concluded a three-year contract for an exclusive mobile content distribution agreement in South Africa.

LONDON, ENGLAND, August 01, 2010 /24-7PressRelease/ -- This sees APB becoming the official and exclusive mobile partner of Real Madrid in South Africa which will allow the club to interact with its fans in that territory, distributing exclusive mobile content such as match photos, player profiles, ringtones, mobile games, plus user self-generated Real Madrid content available to customers for download through the official Real Madrid web portal and APBs various WAP sites. With an impressive global fan base, Real Madrid, the world's most successful football club is looking to continue to succeed on and off the field.

Pedro Duarte, Mobile Marketing Manager of Real Madrid said "The relationship with APB is a very important step in the Club's new media plan to get closer to its fans based all over the world. The Directors of Atlas Premium Brands have many years of experience in international content distribution and we are very happy to be working with them."

"Given the longevity of the contract and the powerful brand that is Real Madrid, APB plan significant marketing activity before and during the FIFA world cup 2010" said Jean-Michel Alfieri, the President of APB. "Real Madrid have some of the world's greatest players who will feature in the World Cup, which will be an extension of the brand of which we are sure will only heighten the awareness of this club"

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Nigel Tatlock
Atlas Premium Brands
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